The year 2020 is the year in which the world discovers TikTok . Not that the application exploded only in 2020, but the platform has reached a sufficient maturity to be also attacked by influencers from youtube or Instagram. This success brings with it actors ready to campaign for influence. However TikTok has specificities compared to other social networks and for this reason, it is necessary to call in TikTok specialists to succeed in its campaign. Let’s review today the best platform to carry out a marketing influence campaign on TikTok.
How to find TikTok influencers?
Finding the right influencers in the right niche on TikTok is very long or impossible to do manually . This is where Tokfluence comes in. With 8 Million accounts listed and many search criteria such as hashtags, mentions or keywords, it is possible to find the perfect match with your criteria.
Analyze the audience of a TikTok account with Tokfluence
Before launching a collaboration with an influencer it is advisable to check its audience and overall its performance figures to be sure that the profile corresponds to what you are looking for. It is for example important to check that the influencer has not bought false followers but also that his performance is within the norm compared to influencers of the same level.
Campaign management and results measurement
Once you’ve found your influencers, it’s time to start the campaign. Tokfluence allows you to manage the status of influencers (in campaign or in contact phase, interview etc.). You can also add comments on each influencer.
Once the influencer has published his post, you can switch to the “ Tracking ” side of Tokfluence which allows you to measure the results of influencers’ publications (likes, views, comments, shares) and thus calculate the CPM .
You can also use Tokfluence’s “ Link Tracker ” to calculate clicks on the influencer link and therefore calculate a Cost per Click in your influence campaign.
Measuring is essential during a marketing influence campaign to be sure of its profitability.
Tokfluence, the ultimate tool for running an influencer marketing campaign on TikTok
As you can see, Tokfluence therefore responds to the problems associated with influencer marketing on TikTok. You can register for free to see the platform for yourself.